Director, Sales & Marketing
POSITION DEPARTMENT:
Sales & Marketing
JOB OVERVIEW:
Ensure achievement of financial target for the hotel, and the Sales & marketing team achieve its budgeted goals and individual targets. Build an aligned brand presence in the market, by providing a leadership. Coaching and by being a role model. Build and maintain a positive relationship with key partners, and set and monitor strategic goals. Fully endorse The Standard brand and image with linking corporate policy and strategy.
REPORTS TO:
General Manager, SVP / VP Sales & Marketing
SUPERVISES:
Sales & marketing Team
Financial Responsibility
Responsible for Sales & marketing budget. To ensure S&M Financial Strategy which is in-line with the company policies to ensure the consistent implementation of this strategy. To ensure occupancy, ARR and revenue targets are met as in the proposed annual budget.
KEY RELATIONSHIPS:
Internal:
All department managers
External:
Hotel guests/visitors/all business partners
WORK AREA:
Sales & Marketing Office
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QUALIFICATIONS AND REQUIREMENTS:
Essential:
Understanding: Ability to read, comprehend and carry out instructions according to established procedures
Comprehension: Fluent in the English language
Organizational Skills: Work efficiently, utilize multi-tasking, prioritize tasks
Hygiene and Sanitation: Adherence to uniform, grooming and personal hygiene standards and expectations per SOP’s
Punctuality: Adherence to posted schedule and arrival time and attendance at mandatory meetings when scheduled
Responsibility: Personal comportment in line with, Standard Huruvalhi policies, and expectations
Guest-service oriented
Thorough understanding of global distribution channels
Excellent understanding and proven practical implementation of yield management
Analytically minded, strategically focused
Excellent communication and writing skills
Able to travel into many countries with free Visa is a plus
Able to travel into many countries with free Visa is a plus
Desirable:
College degree in hospitality, marketing, or business management
Excellent Microsoft Office skills
At least 5 years of work experience as DoSM / similar position.
Skills & Attributes:
Sales driven with proven ability to close sales and achieve results
Organized, disciplined, dedicated, loyal and a self-starter
Assertive but with a diplomatic approach to business.
Must possess top level business management, interpersonal, and facilitation skills
High level commercial & decision making skills
Presentation and public speaking attributes will be necessary.
ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:
Provide leadership in entrepreneurial sales & marketing activities.
Develop Commercial plans and strategies for resort to drive revpar performance and minimize CoS.
Identify and build productive relationships with business partners.
Develop and implement tactical pricing per geographical market as the business need asserts.
Lead the Business Review for each property in relation to the Sales and Marketing.
Influence the Revenue Management team of each property to implement strategies in order to increase revpar performance.
Set, implement and monitor annual business plan goals and sales targets.
Ensure all plans and activities lead to achieving a successful strategy.
Lead the creation of flexible solutions to attract new and potential customers.
Coach and be a mentor for the S & M team.
Research, evaluate International & local trends for future business potential.
Comply with all regional reporting requirements in the said timeframe.
Represent the hotel at Road Shows, Trade Fairs and other management events.
Complete sales & marketing activities.
Determine and implement the balance of business mix into the hotel.
Co-ordinate and produce the annual rates and contracts, with seasonality changes in mind.
Develop and maintain a strong relationship with the Government / MOT.
Continually analyze the best business practices for the hotel.
Continually drive the sales, revenue teams to achieve the desired goals.
Maintain effective communication, with regular 1-2-1 and team meetings.
Assists in overseeing daily operations of Sales & Marketing department
Works with SVP / VP of Revenue to create and maintain standard operating procedures
Production of the weekly forecast reports for the property.
Formulation and implementation of yield restrictions within the CRS’ (Opera & Trust Voyager) and other channels.
Analyze & prepare rate & inventory recommendations for all volume account & group business opportunities.
Analyze & produce recommendations on the timing & nature of promotions & specials.
Assist the General Manager & Director of Revenue Management with the preparation of the annual room’s revenue budget & annual pricing strategy.
Preparation of monthly & ad hoc business reports for use by senior management. Analyzing the hotels total business levels.
Provide impact analysis for all capital works.
Utilize business intelligence reports to support tactical & strategic decisions across all markets.
Prepare reports & chair the weekly yield meeting & participate within the weekly Groups meeting
Formulate & implement the demand based pricing strategy together with DoRM.
Involvement in ad hoc project management as required as part of the hotels management team.
Effectively lead and motivate the department